Analysis of Exact! Stores Essays

Analysis of Exact! Stores Essays Analysis of Exact! Stores Essay Analysis of Exact! Stores Essay Introduction This case analyses the market strategy behind the introduction of Exact! Universal Apparel. In the past, the Foschini Group owned a chain store called Pages. Pages had been a successful chain in the past, but it targeted a different market to the target market identified by Exact!. Pages target market was focused on the LSM 2 – 4 market. , whereas Exact! Target market focused on LSM 4 – 8. In this assignment, I have identified the problems and challenges facing Exact! the various marketing strategies that can be identified in analyzing the case as well as proposed solutions in order to grow the company from strength to strength. 2Identification of the problems I have identified several problems / challenges facing Exact! : Customers are spending disposable income elsewhere. It is mentioned in the case that consumers are spending more money in casinos, lottery tickets and cell phones. The granting of credit is also going to become increasingly difficult with all Retail outlets and in this particular case, with Exact! In addition, the petrol price is at an all time high in South Africa. Inflation is reaching double digits and customers can no longer afford to service their debts. Food and other essentials are far more important in terms of priorities consequently, consumers will not be able to afford to pay back their debts. Another issue that I believe could lead to bigger issues is the fact that the Foschini Group outsource a large proportion of the expertise required by Exact!. Often these expertise is outsourced to a company that is based abroad which leads to additional problems. The biggest risk that I believe Exact! is facing is the fact that they are copying the Gap Model used in the United States of America. Whilst it may work for a period of time, it is important to note that what is successful in what country / place is not necessarily successful in another. The Gap Chain store has been around for many years whereas Exact! is not as well established and has targeted a totally different market to the Gap Chain store in the United States of America. 3Analysis of the marketing strategy 3. 1STP 3. 1. 1Segmentation Exact! targeted several market segments with a different offering for each, this is commonly recognized as a differentiated segmentation strategy. The reason firms choose this segmentation is because it helps them obtain a bigger share of the market and increases the market for their products overall (Grewal and Levy, 2008). Exact! identified the â€Å"Gap† model because this particular clothing store based in America has a focused product range that appeals to almost the whole population. Exact! did not want to take away the market that Foschini and Markhams appealed to. Therefore, from a financial perspective it made sense to target a broad range of consumers with a small product range. 3. 1. 2Targeting Exact! targeted its segmentation on LSM’s 4 – 8. They are men, women and children from all ethnic groups. The people in this target group are price conscious and looking for value for money. They include young, modern, aspiring individuals who are fashion conscious who want to be recognised for their taste in clothing. 3. 1. 3Positioning Markhams and Foschini focus on a tight consumer group, but offer a complete wardrobe for that lifestyle. The Foschini Group positioned Exact! as a brand that provides more than just â€Å"functional relevance†. The Group wanted the brand to be more aspirational, more accessible and cheaper than expected. This led to the positioning of Exact! as â€Å"Accessible, affordable and aspirational†. Exact! also wanted to create a smart / casual product offering by the worldwide trend of casulalisation in the work place. The challenge is to ensure that casual or basic wear was given an identity and not seen as boring. 3. 23 C’s 3. 2. 1Customer In the past, Pages had targeted LSM’s 2 – 4. Exact! targeted a much broader target market, that is LSM’s 4 – 8. Accordingly, this broader target market, resulted in items that may be perceived as inexpensive but great quality to LSM 8. It also enabled the LSM 4 Exact! arget market to be exposed to excellent value items, which are more expensive . In order to curb the pricing issue, Exact! offered credit to their customers. This resulted in the building of an effective database that was targeted by various marketing activities and special offers. 3. 2. 2Competition Competition in the retail sector in South Africa is rife. Exact! therefore targeted a very broad target profile. The company adopted The Best Total Cost competitive strategy for the company. This proposition would differentiate it from other retailers. The strategy encompassed a variety of aspects:- Tight control; Process driven mindsets; and Simplicity, cost cutting The offering of credit also added to their competitive advantage. Customers were able to obtain credit without any extra cost to them. At the time of Exact! ’s entry to the market, retailers and competition such as Mr Price were not offering credit which meant they had a competitive advantage compared to other retailers. 3. 2. 3Company The Foschini Group includes the following retailers:- Exact! , Foschini, Markham, American Swiss, Sterns, Totalsports, Sport Scene, Fashion Express, Donna-Claire, RJL, @Home and Due South.

Catching Up at a Reunion With English Idioms in Context

Catching Up at a Reunion With English Idioms in Context Here is a dialogue with two friends who meet at their 20th high school reunion. Try reading the dialogue one time to understand the gist without using the idiom definitions. On your second reading, use the definitions to help you understand the text while learning new idioms. Catching Up at a Reunion Doug and Alan are old friends. In fact, they went to high school together twenty years ago. Its been a long time since theyve seen each other. Todays their high school reunion - their twentieth! They meet each other and catch up on what theyve been doing these past twenty years. Doug: ALAN!!!! Its so good to see you again! How long has it been? Twenty years!Alan: Long time no see, buddy. Im so glad I came to the reunion. I had the feeling you would be here. Doug: I wouldnt miss it for the world. Wow, youre dressed to kill.  Alan: Its not every day that we have our twentieth reunion.   Doug: Youve got a point there. Why dont we have a seat and catch up? Im sure youve got plenty of stories.Alan: Im sure you do, too. Lets booze it up a little and exchange stories. Doug: Still drinking, huh?  Alan: Whats thats supposed to mean? Doug: Im just yanking your chain. Of course, were going to drink to celebrate. In fact, I play on having both sheets in the wind by the end of the evening.Alan: Thats my buddy. What are you drinking? Doug: Whisky sour, you?Alan: Im just working on a beer. Doug: So what do you do to bring home the bacon?Alan:   Oh, thats a long story. Its not been so easy, but were getting by. Doug: Really? Im sorry to hear that.Alan: Yeah, well, I, unfortunately, flunked out of college, so I had to take what I could get. Doug: Im sorry to hear that. What happened?  Alan: I just didnt think it was worth the time, so I let my studies slide. Now, I really regret it. Doug: But you look pretty good! Im sure youre doing OK.Alan: Well, I had to find a new goal. I got into sales, and have done quite well. Doug: Im glad to hear everything has worked out for the best.Alan: It hasnt been the best case scenario, but not the worst case scenario either. Doug: Its funny how things go.Alan: Yes, sometimes its best to face the music and make the best of it.   Doug: Yes.Alan: So, enough about me. What about you? Are you among the movers and shakers? Doug: Well, I have to admit, Ive done well.  Alan: Im not surprised. You always had a good head for figures. You went into business, right? Doug: Yes, it was that obvious, wasnt it?Alan: You were kind of a nerd. Doug: Hey, I was not. I was also good in tennis.Alan: I know. Im just pushing your buttons. You were always worried about being called a nerd. Doug: Its been great seeing you again.Alan: You, too Doug. I wish you all the best.   Idioms Used in the Dialogue have a whale of a time to enjoy yourself, have a good timecatch up to see an old friend and discuss lifeboth sheets in the wind very drunkjust what the doctor ordered exactly what someone needs to dodressed to kill wearing very nice clothingbooze it up to drink a lot of alcohol  yank someones chain to joke around with someone, kid someonepush someones buttons to talk about something that you know upsets someonemovers and shakers successful people, the elitebring home the bacon to make money for the familyflunk out to fail classes and have to leave school or collegelong time no see we havent seen each other in a long time!best case scenario the best possible outcome for a situationworst case scenario the worst possible outcome for a situationface the music to accept responsibility for somethinghave a good head for figures to be good at business Its important to learn and use idioms in context. Of course, idioms are not always easy to understand. There are idiom and expression resources that can help with definitions, but reading them in short stories can also provide context that make them come more alive.

Ghadafi and Libya essay Example | Topics and Well Written Essays - 1000 words

Ghadafi and Libya - Essay Example The Egyptian conflict was the first example where the protestors of the country fought for justice and freedom and forced their leader, Hosni Mubarak to resign. These protests were followed in other countries where the citizens wished to revolutionize their countries and attain liberal governments that would fulfill their demands and recognize the importance of... the citizens of the country. The most prominent amongst these is the Libyan Conflict which began in the month of February in the year 2011. The conflict is still in progress and rebels have taken to the streets to force the step down of their leader Colonel Muammar el-Qaddafi who has been in power since almost 42 years. Qaddafi has not given up and does not intend to give in to the demands of the people and has resorted to severe measures which include oppression and killings of the masses. The conflict has met with criticism from international countries and allies of Libya have also requested Qaddafi to step down and abide by the wants and wishes of the people (Libya — Protests and Revolt 2011). Libya is an Arab nation which is located on the map in North Africa. The country like many other Arab countries contains very high reservoirs of oil. The country has been under the rule of Colonel Muammar el-Qaddafi from the year 1969 who has proved to be a very strict and harsh ruler for the country. Qaddafi has always been a ruler who has followed the policy of dictatorship and has tried to keep all the powers of authority in his hands. Qaddafi is an intelligent man who has used all his powers to keep the country divided so that there could be no united strong appraisal against his oppressions. He did not create any strong national organizations and at the same time, he also did not form a nationalized army so that no revolt to overthrow him could be very strong. He has been criticized on the international level owing to his oppressive acts which have resulted in the expulsion of Libya as a member fr om the United Nations Security Council. There was an internal unrest in the country but the actual conflict resulted due to the wave of revolution that started in the neighboring countries of Egypt and Tunisia and led to the freedom of these countries. It was followed by the Libyans who started their revolt against the government and initiated a mass protest demanding the resignation of their leader (Fahim et al 2011; Libya — Protests and Revolt 2011). The revolt against the government started in the city of Benghazi and spread across the country and rebels were seen to be operating in different cities of Libya against the four decade old rule. It was expected by many that Qaddafi would opt for resignation but these hopes vanished when he chose for fighting against the people of his own country. He used threatening and derogatory remarks against the rebels terming them as â€Å"cockroaches† in his speech and threatened to kill all of them. It seemed that the revolt wou ld not last long and the protesters would be crushed but international intervention and military assistance and strikes from the United States and United Kingdom in the month of March served to increase the revolt and the side of the rebels became stronger again. The NATO forces also came to the assistance of the rebels and assisted them to fight back the forces of Colonel

Solutions for Renewable Water Sources in Desert Regions of the World Essay

Solutions for Renewable Water Sources in Desert Regions of the World - Essay Example Water scarcity is increasing and there should be sustainable solution to provide water for the urban as well as rural regions. Desert Regions have less sources of renewable water and Green solutions have the capability to provide water for the desert regions of the world. The main objective of the paper is to â€Å"Give solutions to reduce or limit water scarcity in desert regions of the world†. Water resources The planet ‘Earth’ is covered with about 71% of saline water that cannot be utilized by humans for readily use. Although, oceans and seas contribute much in providing life for the marine creatures that are beneficent for humans and balance of the planet, but the water cannot be utilized in the pure state. About 97% water present on water is salty and remaining 3% is fresh. The most part of the fresh water content about 68.7% remains frozen in the shape of glaciers, and mountainous ice caps and 30.1% are conserved by nature in ground (Ground water). The rema ining 0.9% is in the form of lakes and rivers and available of humans, animals’ and plants’ use. Thus, there is a little portion of water that is available for human use, and there is a need to develop strategies and methods to conserve water for the future of the human race and for the future of the planet (Reisner, 438-442). Image Source: Chenje, nd Water scarcity is rising due to the impact of climate change. On the other hand, humans have done fewer efforts in developing technologies and strategies to conserve the water resource with the increase in the population. Renewable water resources are the resources of water that generate water through natural or artificial processes by utilizing the waste water. Rivers, Lakes and streams are the renewable water resources, where water is maintained by the natural process of rain. Renewable resources can also be considered as the fresh water resources (Reisner, 438-442). Water Scarcity Water stress has a deep relation with the size of the population and the resources the region has. The ration depicts a region is facing the water stress if the region’s water sources are unable to provide 1700 cubic meters of water to single person on an annual basis (Howard, n.p). However, if the water sources are unable to provide 1000 cubic meters of water to a person annually, the region is considered to be facing water scarcity (Webb 51-57). On the other hand, if the supply water drops lower than 500 cubic meters, the regions is considered to be facing absolute scarcity that can unable to provide enough drinking water to a person. On the other hand, the quality of water has an inverse relation with the water scarcity. People will compromise on the quality of water in water scar regions. Water scarcity is directly related to the food scarcity as crops are also unable to survive without water. Image source: Accessed from www.revolve-magazine.com A report by United Nations Department of Economics and Social Af fairs (USDESA) writes â€Å"Around 700 million people in 43 countries suffer today from water scarcity† (Un.org, n.p). In another place, the Report predicts â€Å"By 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity, and two-thirds of the world's population could be living under water stressed conditions† (Un.org, n.p). The corresponding report depicts that the most stressed regions of the world are Sub Saharan Africa, the Middle East and in the Desert regions of Arizona and Nevada in the United States. The Report

The Feminist Movement and Adrienne Richs Power :: Womens Studies

The Feminist Movement and Adrienne Rich's Power "Power," which was written in 1978 by Adrienne Rich, parallels the Feminist Movement that went into full swing roughly ten years earlier. The poem asks that we revise the traditions regarding the roles of women and relates it to Marie Curie, a famous scientist who preceded the Feminist Movement by about 100 years. The bottle and earth described in the first six lines parallel the struggle for women's rights and those who were refusing to accept change. The poem begins describing an excavation: "a backhoe divulged out of a crumbling flank of earth" a bottle of "tonic/ for living on this earth in the winters of this climate" (lines2-5). The fact that this specific tool used to uncover the bottle indicates that much of the earth around it had already been taken away, and the remaining soil had to be removed bit by bit as to preserve the tonic and free it wholly. This, too, can be said for the Feminist Movement of the 60s; the final success of the movement was a result of the distinction of what particularly had to be changed. The larger pieces of earth removed are the successes of women before them, such as the recognition of women's rights. The final bits of earth are the individual rights of women, such as abortion rights and equal rights. The earth stands for those who are not willing to foreg o tradition and accept change. What specifically does the tonic describe? "Tonic" means "an invigorating, refreshing, or restorative agent" ("tonic"). It makes sense that this "restorative" agent be rediscovered because its very meaning implies that something be brought back. This again makes sense in comparison to the Feminist Movement of the 60s because the predecessor's work for women's rights reemerged as they campaigned for individual rights. When Marie Curie is described later, the connection can be made between her and the excavation because she represents those who had freed up much of the barriers women faced, especially because Marie Curie's career as a physicist was unprecedented&emdash;she was the only woman at the 1911 Berlin Conference, and not even a man had won two Nobel Peace Prizes at that time (Gioia and Kennedy, 1247). Marie Curie's determination to work with the dangerous elements that destroyed her body can be likened again to the Feminist Movement. She strove to attain understanding of elements until it killed her.

Mercantilism: International Trade and Favorable Balance

During the Age of Exploration, mercantilism was the main economic philosophy. Mercantilism is a collection of governmental policies for the regulation of economic activities, mainly commercial activities, by and for the state. There are multiple ideas that characterize mercantilism. Mercantilism is characterized by the country applying policies and institutions such as the Navigational Acts, towards having a favorable balance of trade, extending borders, and having all of the economic goals set towards enriching the mother country. Having a favorable balance of trade was essential to mercantilism.A favorable balance of trade meant that there were more goods leaving the country to be sold (exports) than there were goods coming into the country to be bought (imports). This allows the country to be making more money than it’s losing. This means that the country will be making a profit instead of losing money or being at a standstill economically speaking. Jean Baptiste Colbert of France applied this idea to France by making France self-sufficient, so that France would not have to buy anything outside of itself meaning no imports.He did this by setting up a system of state inspection and regulation on domestic goods. He made domestic industries meet very high standards on their products because then the French could buy high quality goods locally instead of buying the same goods internationally. Also, a key component for France’s favorable balance of trade included Colbert applying high tariffs to imports. This would encourage the French to buy less goods from other countries. This gave citizens a higher incentive to stop buying imports and to buy domestically made goods.Now French goods were of high quality and they were much cheaper than imported goods. These two ideas (self-sufficiency & tariffs) that Colbert applied to France allowed mercantilism to enrich France through having a favorable balance of trade. The textile industry expanded enormously due to Colbert’s policies, and â€Å"France†¦ had become in 1683 the leading nation of the world in industrial productivity. † This shows that France had successfully become self-sufficient, which means that the amount of imports coming into France were extremely low. Having the mother country become wealthier was the goal of mercantilism.Colbert’s policies were an effort in enriching France. He created a powerful merchant marine to transport French goods which allowed France to transport large amounts of goods easily and quickly when trading with other countries. Another country who had a powerful merchant marine was the Dutch. The Dutch East India Company is an example of the powerful merchant marine that the Dutch controlled during the 1600s. These countries both worked to control the trade of their country’s exports. They wanted to increase the amount of exports to enrich the mother country.France did this by giving bonuses to French ship owners and builders while establishing a method of training for sailors. This would allow France to be able to trade their goods quickly and efficiently making the amount of exports increase. The Dutch also used trade merchants to bring the Netherlands prodigious wealth. The Dutch merchant marine was the largest in Europe. They controlled trade, and since they dealt in bulk no country could undersell them. The Dutch East India company was a joint stock company that dealt with the transportation of goods.The company was extremely successful, and with the combination of the Dutch merchant marine and companies such as the Dutch East and West India Companies, the Netherlands enjoyed a great amount of success due to mercantilism. Both France and the Netherlands increased their amount of exports by creating powerful merchant marines. Mercantilism being the main economic philosophy during the Age of Exploration allowed countries like the Netherlands and France to become extremely wealthy. France used Colbert’s policies of self-sufficiency, high tariffs on imports, and a powerful merchant marine to create a favorable balance of trade for France.The Netherlands had become the financial center of Europe through controlling trade by having famous exports and successful transportation companies such as The Dutch East India Company. This allowed the Dutch industries to enrich the mother country. These policies from both countries are key components to what mercantilism is. Mercantilism is characterized by the country applying policies and institutions towards having a favorable balance of trade and having all of the economic goals set towards enriching the mother country. Mercantilism: International Trade and Favorable Balance Discuss economic policies and institutions that characterized mercantilism systems 1600-1800.During the Age of Exploration, mercantilism was the main economic philosophy. Mercantilism is a collection of governmental policies for the regulation of economic activities, mainly commercial activities, by and for the state. There are multiple ideas that characterize mercantilism. Mercantilism is characterized by the country applying policies and institutions such as the Navigational Acts, towards having a favorable balance of trade, extending borders, and having all of the economic goals set towards enriching the mother country.Having a favorable balance of trade was essential to mercantilism. A favorable balance of trade meant that there were more goods leaving the country to be sold (exports) than there were goods coming into the country to be bought (imports). This allows the country to be making more money than it’s losing. This means that the country will be making a profit ins tead of losing money or being at a standstill economically speaking. Jean Baptiste Colbert of France applied this idea to France by making France self-sufficient, so that France would not have to buy anything outside of itself meaning no imports.He did this by setting up a system of state inspection and regulation on domestic goods. He made domestic industries meet very high standards on their products because then the French could buy high quality goods locally instead of buying the same goods internationally. Also, a key component for France’s favorable balance of trade included Colbert applying high tariffs to imports. This would encourage the French to buy less goods from other countries. This gave citizens a higher incentive to stop buying imports and to buy domestically made goods.Now French goods were of high quality and they were much cheaper than imported goods. These two ideas (self-sufficiency & tariffs) that Colbert applied to France allowed mercantilism to enrich France through having a favorable  balance of trade. The textile industry expanded enormously due to Colbert’s policies, and â€Å"France†¦ had become in 1683 the leading nation of the world in industrial productivity.† This shows that France had successfully become self-sufficient, which means that the amount of imports coming into France were extremely low.Having the mother country become wealthier was the goal of mercantilism. Colbert’s policies were an effort in enriching France. He created a powerful merchant marine to transport French goods which allowed France to transport large amounts of goods easily and quickly when trading with other countries. Another country who had a powerful merchant marine was the Dutch. The Dutch East India Company is an example of the powerful merchant marine that the Dutch controlled during the 1600s. These countries both worked to control the trade of their country’s exports. They wanted to increase the amount of exports to enrich the mother country. France did this by giving bonuses to French ship owners and builders while establishing a method of training for sailors.This would allow France to be able to trade their goods quickly and efficiently making the amount of exports increase. The Dutch also used trade merchants to bring the Netherlands prodigious wealth. The Dutch merchant marine was the largest in Europe. They controlled trade, and since they dealt in bulk no country could undersell them.The Dutch East India company was a joint stock company that dealt with the transportation of goods. The company was extremely successful, and with the combination of the Dutch merchant marine and companies such as the Dutch East and West India Companies, the Netherlands enjoyed a great amount of success due to mercantilism. Both France and the Netherlands increased their amount of exports by creating powerful merchant marines.Mercantilism being the main economic philosophy during the Age of Exp loration allowed countries like the Netherlands and France to become extremely wealthy. France used Colbert’s policies of self-sufficiency, high tariffs on imports, and a powerful merchant marine to create a favorable balance of trade for France. The Netherlands had become the financial center of Europe through controlling trade by having famous exports and successful transportation companies such as The Dutch East India Company.This allowed the Dutch industries to enrich the mother country. These policies from both countries are key components to what mercantilism is. Mercantilism is characterized by the country applying policies and institutions towards having a favorable balance of trade and having all of the economic goals set towards enriching the mother country.

Impacts of Consumer Choice on Related Product Branding on...

IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE, TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH, 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented in this or any other university for the award of a degree or otherwise. EMMA KABINDIO CM/N/035/1/09 SIGN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ TABLE OF CONTENTS†¦show more content†¦More than 500,000 brands are registered globally with pertinent regulatory bodies in different countries. Brands serve their owners by allowing them to cultivate customer recognition of, and loyalty toward, their offerings. Brands also serve the consumer by supplying information about the quality, origin, and value of goods and services. Without brands to guide buying decisions, the free market would become a confusing, faceless crowd of consumables. An established and respected brand can be the most valuable asset a company possesses. As manufacturers gained access to national markets, numerous brand names were born that would achieve legendary global status such as Coca-Cola which is an example of initial a brand that would become common household name by the mid-1900s.Brand extension for Coca Cola products enjoyed a great deal of popularity during the late 1990s. As product development and advertising costs increased, many companies sought to leverage the equity in their existing brands rather than attempting to launch new brands. 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